This business case is based on a real farm. In addition to conducting several interviews with the farm owner and manager, we augmented the initial drafts with extensive industry and economic research. These included interviews with government officers, agronomists, business consultants, suppliers and buyers; as well as a review of relevant and respected literature and statistics available online.

   

The business plan includes five sections: (1) what is produced; (2) how it is produced; (3) who it is sold to and how; (4) how much profit one can expect; and (5) the keys risks of the business. The financial analysis included in the plan was built and reviewed by a team of experienced financial analysts that includes a certified financial analyst (CFA) and a certified public accountant (CPA).