Watermelon Farm Startup Guide: Riches are in niches like watermelon

SUMMARY

This business case is based on a real farm. In addition to conducting several interviews with the farm owner and manager, we augmented the initial drafts with extensive industry and economic research. These included interviews with government officers, agronomists, business consultants, suppliers and buyers; as well as a review of relevant and respected literature and statistics available online.
   
The business plan includes five sections: (1) what is produced; (2) how it is produced; (3) who it is sold to and how; (4) how much profit one can expect; and (5) the keys risks of the business. The financial analysis included in the plan was built and reviewed by a team of experienced financial analysts that includes a certified financial analyst (CFA) and a certified public accountant (CPA).

To review our methodology and third-party sources, click here.

Real business ideas from real businesses

Why Invest?

Financial highlights

Please note that there is no guarantee that your farm will achieve similar results. Your specific results will depend on your particular market context, evolving market condition and the management systems you will implement.
Startup Capital: This is an estimate of how much money you need start a similar venture; it is not how much you will spend on day 1. Also, note that the cost of land is not included in this estimate. 5-year Profitability Index: How much you will gain from the business (e.g if you invested $5,000 and within 5 years you make $10,000 cash from the business, this index would be 2x). Payback Period: how long will it take for you to recoup the money you invested in the business. IRR (internal rate of return): this is an estimate of interest rate you expect to earn. 

Business highlights

Market Risk: An estimate of the risk of building a stable customer base and achieving stable prices. Operation Risk: An estimate of the complexity related to running this business. Profitability: An estimate of how profitable this business is relative to sales. Returns: An estimate of how profitable this venture is relative to the capital invested. Capital Required: An estimate of how much investment is needed for a semi-commercial operation. Bankability: How easy it is to get a loan for this venture. Note that these highlights are provided for educational purpose only and should only be considered relative to other ventures in the same industry.

PRODUCTION

FARM MANAGEMENT

SALES & MARKETING

KEY RISKS

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